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Tips and Advice for Effective Direct
Marketing Campaigns for Small Business & Home Based Freelancers:
Deliver your
marketing message to a precise audience with direct marketing.
Read on to learn the basics, to conducting your campaign.
10 Direct Mail Secrets : For the
past decade, many business owners have regarded direct mail as the
ugly stepsister of print or broadcast advertising.
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Direct Marketing 101:
Let's say you identify a
new market, one that you think is going to be very receptive to
your product or service.
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Direct Marketing Puts Information In The Buyer’s Hands :
Direct marketing is advertising from a manufacturer or
front-end supplier directed to the ultimate consumer of a product
or service.
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How to Develop and Run a Marketing Campaign : Prepare
smart for your next marketing campaign by revising your marketing
plan and understanding the different ad media available.
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Harness the Power of Direct Marketing - More Small Business Power
Tools : One of the most powerful tools available to small
businesses is direct mail. By this I don’t mean electronic,
Internet-based mail, but the old-fashioned kind that requires a
stamp and a trip to the post office.
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Stamp of Approval : Looking for a marketing campaign
that will get your name in front of new customers? Direct mail
takes you right to their mailboxes.
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4 Keys to Direct Response Marketing : Increase the
effectiveness of your advertising message by directly relating to
your customers.
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Direct Mail Personalization : A colleague who does work
for a nonprofit organization contacted me asking if I could do
research on the success rate of personalized direct mail letters
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Direct Mail : Target potential customers where they live
with a direct mail campaign.
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Direct Mail Campaigns - Expert Targeting Creates Awesome Results :
You’ve probably heard the normal response to any bulk mail
out in business ranges from 0.5% to 1% -- any more is often
regarded as a very good result. You can increase the odds in your
favor with savvy targeting.
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Get Your Direct Mail Noticed : Take your marketing into
the next dimension with dimensional mailers.
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Sock It to 'Em : Can a negative marketing campaign have
positive results? Here's what to know before you strike the first
blow.
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4 Explosive Tips To Dynamite Your Sales Volume :
Some of the most effective things in life are the simplest.
Marketers spend a lot of time trying to understand the psyche of
consumers, discover ways to predict economic trends and a million
other aspects of business that can determine success.
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Direct Effect : Make the most of your direct-mail campaign
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Empty Mailbox: The Truth About Mail Order and Direct Mail
Businesses : Beginners lose money in direct mail and
mail order because they are given the impression that they need
little knowledge and money to succeed.
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Postal Power : Secrets to boosting your direct mail's
effectiveness
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Hit List : We answer your questions regarding no-fail
direct mail
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The Great Direct Marketing Conundrum : Many a home
business owner has spent sleepless nights thinking of ways to turn
his venture into a higher profit-making unit and build it to be
his primary source of income.
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What are the advantages of direct marketing to marketers and
consumers? : Direct marketers
focus all of their resources on the very best prospects for their
particular products and services.
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Isn't Direct Response and Direct Mail the same thing? :
A lot of people are confused about the relationship between Direct
Response and Direct Mail marketing.
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Isn't
Direct Mail just Junk Mail? : This is just another
marketing myth that has been accepted as fact by thousands of
misinformed business owners.
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Do hand-addressed envelopes get more response? : While it
may be true that a hand-addressed envelope gets more attention
initially, and may get more envelopes opened, if the offer in the
envelope doesn't interest the recipient it is not going to
increase your response.
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How
big of a list do I need to test my direct mail letter? :
Since the expected response rate from direct mail today is 1%, we
wouldn't recommend testing anything less than 500. Of course, you
may hit the jackpot and get a 4-5% response.
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Direct Mail &
New Customers : A direct mail cost analysis study.
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7 Secrets to
Winning the Direct Mail Game : If you want to find
lots of new customers, here's seven things you'll want to be sure
to check before you mail the first piece.
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13 Point
Checklist For Successful Direct Mail : This checklist will
help you make certain your Direct Mail has every chance of
outstanding success:
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Secrets to
Effective Email Marketing : Understand that the Internet
is a completely new medium. The copy that pulled high response
rates in the world of direct postal marketing doesn't get read on
the Net. Especially not as email.
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Three
Cost-Effective Ways To Use Direct Mail : Two of direct
mail's biggest benefits are....
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Market Direct Advertising: Numbers Count : Ever wonder how
to put more jingle in your pockets? Recently I was invited to join
the “staff” of a local accounting firm, under the sheer guise of
increasing business and profitability to a company with consistent
net gains in their profit margin.
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Powerful
Direct Marketing Numbers : Direct Response Marketing works
because it's "conversation in writing"
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Eleven
Direct Mail Ideas That Work :
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10 Common Direct Mail Mistakes and How to Avoid Them :
Successful direct mail does not need to be elaborate full color
printing or creative design. The major factors contributing to a
successful direct mail program are in the planning and
implementing of the program.
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How to Introduce a New Product Using B2B Direct Mail Lead
Generation : How do you generate sales leads with B2B
direct mail when your product is not only new but also changes the
category?
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Email Marketing Strategies That Work : Brand
identification is one of the fundamental concepts of marketing,
and you can use emails to contribute to yours.
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DOOR-Marketing (Do Our Own Marketing Research) : The need
for DOOR Marketing, Marketing research should be the first step in
developing new crop industries.
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What is
Direct Marketing : Direct marketing is a form of marketing
that attempts to send its messages directly to consumers, using
"addressable" media, such as mail. Therefore, direct marketing
differs from regular advertising in that it does not place its
messages on a third party medium, or in the agora, such as a
billboard or a radio commercial would. Instead, the marketing of
the service or commodity is addressed directly to the consumer.
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Telemarketing a Powerful Direct Marketing Tool :
Telemarketing is a form of direct marketing where a salesperson
uses the telephone to solicit prospective customers to sell
products or services.
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E-mail
marketing as power tool in direct marketing : E-mail
marketing is a form of direct marketing which uses electronic mail
as a means of communicating commercial or fundraising messages to
an audience. In its broadest sense, every email sent to a
potential or current customer could be considered email marketing.
However, the term is usually used to refer to:
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Emerging channels in Direct Marketing : Two new media have
received attention from analysts and industry promoters as
potential channels for delivering direct marketing. In both cases,
their use has not yet become as widespread as established
channels, and both still have technological hurdles to overcome.
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Direct response marketing : Direct response marketing is a
form of marketing designed to solicit a direct response which is
specific and quantifiable.
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The Best Campaign I've Ever Written :
No, you don't have to make any phone
calls. It's a mailing. The best possible list of names you can
mail to, bar none, is your house list.
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A 15-Point Checklist for Your Ad : Point by point, check
your ads against this direct marketer's insiders check list to
make sure that you've left nothing out - and to ensure your
response rate will be exceptional.
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Direct Marketing Focus - Save Money, Save Time: How to Control
Your Mailings: If you're like many direct mailers, you
think you have absolutely no control over your mailings. Right?
Ah, but it's not so. You have a great deal of control over them.
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Direct Marketing Focus You Could be Sitting on a Gold Mine: Data
Hygiene and Enhancement : AccuTips editor Carolyn Petrie
explains how cleaning, enhancing and filling the gaps in your
house files will increase their value and your profits.
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Direct Marketing: Overlooked, Underappreciated and Unstoppable
: As business leaders and professionals, we all know
by now that the success of an organization is driven by one thing:
whether or not people choose to buy what you've got to sell.
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Follow the six immutable laws of B-to-B direct marketing: tips
from an expert : Direct magazine recently reported that,
according to panelists at Direct media's annual Co-op, the outlook
for the direct marketing industry is “dismal.”
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Soaring With the Direct Marketing Eagles: Many years ago,
there was a popular humorous say that went something like, "It's
hard to soar with the eagles when you hang out with the turkeys."
The message of course was that your accomplishments are limited by
those that you spend most of your time with.
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Why
Jerks Win At Direct Marketing : Have you ever noticed that
some very successful direct marketers go out of their way to be
cantankerous? Have you ever wondered why? Today we're going to
discover their secret? It makes many of them millions!
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The Four Biggest Mistakes in Direct Marketing : Expert Lee
Marc Stein has a long track record of guiding marketers through
the strategies and tactics that strengthen their efforts. Now,
he's taking a look at the other side - the major mistakes that can
kill an entire direct marketing program.
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Are you personalizing, or truly personalizing? One
industry expert advises marketers to look beyond what is
traditionally considered personalization in direct marketing
campaigns and ask themselves if they're really using
personalization to its greatest advantage.
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Direct Marketing Tips : Here are the articles and tips
related to direct marketing.
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Direct mail
tips for manufacturers' letters : Most of our
manufacturing clients can't afford elaborate, expensive, or
time-consuming marketing activities.
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Direct Marketing : Direct Marketing is a promotion
mechanism that allows focused messages to be received by a
targeted audience.
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Planning your Mail Campaign : List response is often confused with
list deliverability. A list could be 100% deliverable, but perhaps
you did not get any responses to your offer.
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Direct
Mail Dos and Dont's We spoke with direct marketers to get advice on the best
ways to conduct business through the mail today. Jennifer A.
Redmond
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Direct Mail: Penny-Pinching Postal Tips Some tips from a direct-mail expert on how to save on mailings. Stephanie L. Gruner
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Don't
Stop the Presses, Part 1 A combination of print and e-mail marketing efforts can
create a better experience for the customer and a better result
for you. David Townsend
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Eight
Ways to Make Your Direct Marketing Copy Work Harder Without good copy, your audience might never understand what
your business really has to offer -- or might never become
motivated enough to find out. Douglas Smith
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Exploiting Sales Inquiries Use the following tips as a guideline when sending out sales
literature. Timothy Botts
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Fighting the War on Postage Catalog houses suggest alternative marketing tactics to
offset the high cost of mailing. Susan Greco
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Getting
Better Delivery of Your Direct Mail Improve your direct mail delivery. Michael T. Brandt
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Go
Glossy: How to Create a Beautiful Branding Tool on a Budget CEOs give advice on building a brand through custom
publishing. Mike Hofman
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Green
Stuff Mail-order company sells environmentally sound products.
Leslie Brokaw
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How can
I get my foot in the door to bid on projects? Marketing & Advertising mentor Jay Conrad Levinson offers
marketing suggestions to an inc.com user who wants to gain new
customers. Jay Conrad Levinson
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How do
I market to agencies rather than consumers? Marketing & Advertising mentor Lisa H. Buksbaum recommends a
high-impact direct mail campaign reinforced by an e-mail
campaign, and getting editorial coverage in trade magazines.
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Inc
Query: How to Cure Those Mail-Order Blues How to deal with an unresponsive buyer. Plus: strategies for
pumping up catalog sales. Bo Burlingham
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Integrate Your Direct Marketing Adding telemarketing to direct mail is a simple way to boost
response rates. .
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Keep
the Literature Skinny It's often best to send minimal amounts of sales literature
early in the sale. Eric Kunin
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Lines
of Fire An automated call center can improve customer service and
analyze how calls translate into sales. Here's how to turn the
telephone into your most important strategic tool and
competitive edge. Alessandra Bianchi
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Mail-Order Basics Books to use for building a mailing list and generating
publicity. Susan Greco
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Making
That Newsletter Sing Make your newsletter an effective marketing tool.
Michael T. Brandt
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Marketing 101: Producing A Catalogue Putting together a full color 24-page catalogue can provide
you with a unique sales tool. Carolyn Blakeslee
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Marketing 101: The Secrets to Running a Successful Sale Get through to your retail customers. What should you do to
compete against mass merchandisers? Here's the inside scoop from
a "retail survival consultant." Bob Nelson
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Marketing One-to-One Never underestimate the power of a strong and authentic
personal connection with another person, especially in the
context of business. Why is a one-to-one relationship so
gripping and powerful? Precisely because it is unexpected, it is
very welcome. Lisa H. Buksbaum
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Music
To Their Ears A mail-order company promotes non-profit organizations in
its catalog. Inc Staff
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No Show Instead of incurring the cost of exhibiting at another trade
show, this company printed a one-page "sell sheet" and mailed it
to contacts made at previous shows. .
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Postcards for the Edge A good way to keep in contact and provide customers with
useful tidbit information is to use a "mini-mailer," or
postcard. .
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Reward
Good Customers A cataloger explains how she rewards customers with a gift
when they exceed a certain dollar amount in a single order.
Stephanie L. Gruner
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State
of the Art: CD-ROM Marketing Three start-ups that are exploring opportunities in CD-ROM
marketing are featured in this short article. Martha E.
Mangelsdorf
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Structure of a Great Sales Letter Here's a format for creating an effective sales letter.
James Driscoll
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The
Adventures of Pitchman Howard Getson, president and cofounder of IntellAgent
Control Corp., has raised substantial capital with an aggressive
and obnoxious approach inspired by junk-mail advertisements.
Joshua Hyatt
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The Buzz
Factory Tattoo, Inc., a low-profile San Francisco marketing firm,
has amassed an impressive group of blue-chip clients with its
uncanny ability to define the essence of a brand and generate
buzz about it. Nancy K. Austin
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The
Electronic Superstore One CEO developed an electronic version of his company's
catalog. Robert A. Mamis
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Toward
Hassle-free Mail Order Five tips for hassle-free mail order. Robert A. Mamis
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Twenty-eight Steps to a Strategic Alliance How Calyx & Corolla, a mail-order flower seller, developed
strategic alliances before the company was off the ground.
Leslie Brokaw
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Underpricing Is as Bad as Overpricing Testing different offers with direct mail may help you find
the best price for your customers and you. .
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Using
Direct Mail to Reach Prospective and Current Customers Direct mail is an effective marketing tool -- if you use it
correctly. Kimberly McCall
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What
are the hallmarks of an effective direct mail campaign? Marketing & Advertising mentor Jay Conrad Levinson
offers guidelines for an effective direct mail campaign. .
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