Home Marketing & Promoting Viral Marketing Guerrilla Marketing Secrets
GUERRILLA MARKETING SECRETS FOR FREELANERS, HOME-BASED, & SMALL BUSINESSES: Viral marketing refers to low-budget, highly-effective marketing techniques that increases brand awareness, through viral marketing techniques.
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Guerrilla Marketing in a Tough Economy : To succeed during an economic rough patch, you have to think--and act--like a successful guerrilla marketer.
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Let Your Imagination Take Off : A successful guerrilla marketing campaign takes effort, not cash.
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The 10 Commandments of Guerrilla Marketing Design : Guerrilla Marketing Design is more an attitude than a system of do’s and don’ts. It’s an attitude that emphasizes the efficient and memorable delivery of information.
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Guerrilla Marketing in Action : Guerrilla Marketing is using time, energy and imagination to market a product, business or person without spending massive amounts of hard earned profit dollars.
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Marketing and the Hired Guerrilla : It’s a jungle out there, so know and use your guerrilla marketing tactics! Jay Conrad Levinson wrote the book that started it all, the popular guerrilla marketing series.
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Go Guerrilla : Jay Conrad Levinson coined the term guerrilla marketing, which I define as low-cost, creative and typically self-implemented public relations techniques.
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What is Guerrilla Marketing? The history of these battles is the history of guerrilla warfare.
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Guerrilla PR- Chapter One : Thirty years ago, Marshall McCluhan, the father of modern communications, wrote the immortal words
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Gorilla(?) Marketing : A lot has been written about Guerrilla Marketing Strategies.
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Overcoming Small Business Sales Resistance : He calls it "the Extractor". Last week, my Guerrilla Marketing buddy (and top marketing consultant), Mary Eule went to the South Carolina State Fair.
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Q&A: Thirty Seconds with Guerrilla Marketing's Guru : This well-known author answers questions and explains how guerrilla marketing works.
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Getting Attention to Get Businesses : Guerrilla marketing doesn't need to be clever or outrageous to do the job. Here, small-business columnist Rhonda Abrams offers examples of some tamer guerrilla tactics.
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Plan of Attack : The author of the popular Guerrilla Marketing series explains how to start the year with a marketing calendar.
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Four Steps to Guerrilla Banner Buying : Looking to advertise online? Here's simple advice that will help you get the most mileage out of your Internet banner ads.
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The Truth About Technology : You’re aware, as all guerrillas are, of how technology can strengthen your marketing.
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The Truth About Creativity : The concept of creativity is over 50,000 years old and has always been an inherent talent in Homo sapiens -- human beings, as we know them now. It was not an inherent talent in Neanderthal man.
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Guerrillas in the Real World : Marketing is a waste of money and time if you’re not attuned to the real world.
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Guerrilla Marketing Articles : Perhaps you already know why people buy, but do you know all 51 reasons? The more of those reasons you know, the better you'll be able to market.
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When To Halt A Marketing Attack : The day you close the doors to your business is the only smart time to halt a guerrilla marketing attack. No other day is a good day for quitting.
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What Guerrillas Know About Email : Guerrillas are well aware that free marketing exists in its most free state as email, which is far more than merely letters with free postage.
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Marketing Your Marketing : Don’t limit your marketing merely to the media you’re using. Market it all over the place. Anything worth promoting is worth cross-promoting.
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How Long Till Marketing Works? : Whatever you do, don’t hold your breath while waiting for marketing to take affect. Instead, hold your horses because it’s not gonna happen instantly.
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Ill-Advised Marketing : What’s nearly as bad a no marketing at all? It’s ill-advised marketing. Guerrillas market like crazy, but none of it is ill-advised.
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Where And When To Begin Marketing : Guerrillas are never stopped by analysis paralysis. Don’t let it stop you.
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Guerrilla Marketing And Karate : The karate master learns everything necessary to slam his hand through the wooden boards. He doesn’t even think about the boards, only about seeing his hand on the other side of them.
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The Amazing Growth Of Coaching : Every world champion has had a coach. Here’s why the coaching industry growing so fast and how it can make you a champion, too.
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The Process of Marketing : An insight for you to embrace is that a guerrilla marketing attack is neverending.
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Seven Steps for Creating Successful Marketing : Find the inherent drama within your offering.
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What Do People Want Online? : It’s not what you think it is. Instead, it’s wanting to accomplish something.
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Insights for a New Millenium : The essence of the guerrilla’s joy -- long-term relationships -- is found in one-on-one marketing. Guerrillas know well the enormous difference between their customers and their best customers.
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Guerrilla Tweaking : Usually, the best and most successful marketing is not created right off the bat. Instead, it’s the product of improving with minor but crucial changes in details.
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Integrated Marketing : Whatever does guerrilla marketing have in common with a boomerang? If you throw a stick, it flies about 30 feet. Frank Donnellan once threw a boomerang 377 feet, longer than football field.
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The New Power Of Advertising : Rather than making advertising in the traditional media weaker, the net has made it stronger. That’s why all guerrillas must be aware of the new power of advertising.
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The New Secrets of Guerrilla Marketing : As marketing continues to change, the secrets of guerrilla marketing continue to change.
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Geurrilla Marketing Memes : The prehistoric man, Uba, spent all day in the rain trying to catch a fish because his family was very hungry and in dire need of food.
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How Guerrillas Economize : When guerrilla marketers think of economizing, they don’t necessarily think of trying to save money. What they do think of is getting the absolute most from any money they’ve invested in marketing.
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The Hidden World of Bartering : I remember vividly my first experience scuba diving. As soon as I went beneath the surface of the sea.
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Guerrilla Direct Response : Direct response marketing is a lot different from indirect response marketing, although guerrillas like it best when the two are teamed up.
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The Two Worlds of Marketing : Once you have even the spark of a notion to market online, let that spark ignite thoughts of how you'll promote your site.
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Guerrilla Tools : The wave of new technology products hitting the shelves makes for an exciting and somewhat confusing situation for guerrillas.
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Guerrilla Planning : Guerrilla businesses operate by marketing plans that factor in success and growth, change and flexibility.
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Entrepreneurial Thinking : There has never been a better time to start your own business. Major consolidation continues by large corporations in many industries creating profitable niches for new businesses to fill.
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Guerrilla Marketing as Sex : In today's cluttered environment of marketing, instead of pondering numbers and demographics, explore instead the concepts of romance and love.
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Guerrilla Efficiency Tools: Traveling is an inevitable part of every guerrilla’s life. A true guerrilla finds ways to make his travel time less aggravating and more productive.
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New Business Development : Developing new business is an integral part of every guerrilla’s regimen.
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The Importance of Permission : Sometimes the student becomes the teacher. That's exactly what happened to me when Seth Godin, co-author of three books with me, authored his own "Permission Marketing:
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Establish a Public Relations Game Plan : Guerrillas know that one of the most effective tactics in their marketing arsenal is a public relations game plan.
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Workplace Ethics: the (Dis)honest Truth : Many salespeople work for unscrupulous employers who actually condone unethical business practices.
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Moonlighting: Employee by Day, Entrepreneur by Night : Do you have a dazzling business dream but a dizzying feeling? The word "entrepreneur" is so grand that it suggests dramatic irreversible moves--quitting your job, scrambling for clients, appealing to your mom for start-up capital, hiring employees and leasing office space.
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Enhance Sales by Establishing Rapport : Guerrillas know that people are more likely to buy from a friend than a salesman. As you know it takes a long time to build an enduring friendship.
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What is Your Company? You know exactly what your company is, what it stands for, what it offers to its target audience and what it hopes to accomplish. But is that really your company?
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Closing the Sale in Five Easy Steps : As guerrillas you know that an essential element of your job is to determine your customer’s needs.
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Getting Started with Direct Mail : In "Guerrilla Marketing for the '90s," Jay Levinson describes the complete honesty that results from direct mail marketing as being invaluable.
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Techniques for Qualifying Prospects : If your business relies on a great deal of cold calls and referrals, then you know the importance of properly qualifying prospects.
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Marketing's Greatest Ally : I won’t wait. I’ll tell you right off that marketing’s greatest ally is your patience.
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Unleash Your Hidden Creativity : Most people think of creativity as something you're born with, like broad shoulders or curly hair.
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Overcoming Sales Objections : Some people insist that the true test of a salesperson is their ability to overcome objections.
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Can Guerrillas Compete with Big Corporations on the Web? The answer is a resounding YES. Guerrillas know that the Internet is the one place where even a small business can have a large presence.
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Thinking Freely : This is the time to think freely. This is the time to think as hard as you can of what you can give away to your prospects for free.
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What's Your Frequent Buyer Program? Despite your better judgment you may sometimes indulge in the belief that the world is a fair place and that you can offer the same deal to everyone, regardless of their size, interest, loyalty and buying power.
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Guerrilla to Guerrilla Marketing : If you own or operate a small business, you have taken a step away from the corporate mainstream. As an entrepreneur, you are required to wear a lot of hats.
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Do You Really Aim To Please? Guerrillas know the importance of customer service. Often, with competitors offering identical products at comparable prices, the only thing that will set you apart is the human element. It was department store founder John Wanamaker who said "the customer is king." Do you treat your customers like royalty? Does your staff?
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Tickets to Ride into the Millennium : Heading into one millennium from another is a good time to reexamine the baggage you’ll be bringing along.
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The Value of Change : Marketing people can be divided into two categories: those who resist change and those who welcome change. Guerrillas are in the second category.
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Marketing's Greatest Enemy : You work like crazy trying to attract attention and business, operating from a marketing calendar, committing to your strategy and doing everything right, resulting in an influx of customers -- but you lose them.
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360 Degree Marketing : Here's the problem: Your prospects and customers have short attention spans and millions of businesses attempting to attract their attention.
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Five New Rules for Marketing : Marketing is part art, part science and part business. Because it's such a subjective thing, there are few hard and fast rules.
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Marketing Your Home Based Business : One of the things that separates the guerrillas from the working stiffs is their love of free enterprise and aversion to being a cog in the vast industrial wheel.
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Trade Show Research : Attending and exhibiting at trade shows and fairs is an effective method for expanding product awareness and generating sales leads.
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Creating a Home Based Business : At a recent dinner party, I showed some friends the second bedroom that I had outfitted as an office, complete with desk, computer, speaker phone, file cabinets and bookshelf.
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The Designated Guerrilla : Reality in running a small business means knowing exactly what you've got to do but not having enough time to do it.
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Guerrilla Style : Because we're smack dab in the middle of The Information Age and because time is so darned important, guerrillas do not waste the time of the prospects and customers with gimmicks and pizzazz. Instead, they reward that time with beneficial information and solid content.
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Pricing Essentials from Floor to Ceiling : As a guerrilla, you know that setting prices for products and services is one of your most important and challenging responsibilities.
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Hold the Phone: Telemarketing Tips : Guerrillas know that the modern telemarketer has to cut through more "communication clutter" than ever before.
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Positioning Yourself for Success : In "Guerrilla Marketing for the '90s," Jay Conrad Levinson urges readers to ask themselves basic questions like "What business are you in?
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Guerrilla Effectiveness : There is a world of difference between efficiency and effectiveness.
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Do You Have A Promotion Plan? Promotion is the most frequently overlooked aspect of a marketing plan. A strong promotion plan outlines the promotional tools or tactics used to achieve your marketing goals.
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Is Your USP Truly Unique? Of all the acronyms that are tossed around in business, the USP may be the most important and least attended to.
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De-mystifying Marketing Plans : In their excitement to launch a new business, some entrepreneurs neglect to delineate a thorough marketing plan.
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Guerrilla Reality : Marketing is a waste of money and time if you're not attuned to reality.
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Spice Up Your Sales Materials : Long after a sales call, your sales literature remains as a reminder of your products, prices and professionalism.
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Guerrilla Learning : Let's start with the bad news. Much that you have learned in the past, although God's own truth at the time, has changed, leaving you misinformed or uninformed, so that a lot of what you know is wrong.
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Guerrilla Generosity : These days, there seem to be two kinds of businesses: givers and takers. Giver businesses are quick to give freebies to customers and prospects.
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Serving the Nightmare Customer : "The customer is always right." How many times have you heard that phrase? What does it really mean to you?
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Sales Letters that Sell : The sales letter is an essential part of your direct mail package and often stands alone when following up a cold call. Writing a good sales letter can be time-consuming if you care enough to get it right.
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The Truth About Customers : You may think you know why your customers buy from you, but there's a good chance they buy for reasons other than the reasons you think.
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Breaking Through Sales Resistance : In order to be a successful salesperson, you must be confident of your product's value and able to break through the mental barriers that prospects build around them.
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Reduce the Chill of Cold Calls : It's natural to feel some apprehension when approaching a potential customer for the first time. And there's a reason they are referred to as cold calls.
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The True Story of an Accidental Entrepreneur : When my father went into business for himself 35 years ago, he knew nothing about niche marketing and would have been surprised to learn that he was a bootstrapping entrepreneur.
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Grow Your Business Slowly: A Cautionary Tale : I remember the night my friend Jerry called me in a panic, asking if my college roommate and I would come to his workshop and iron nightgowns for him.
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Great Marketing Is Kid Stuff : The first time I went hiking in the hills of Marin County, California, it was a scorcher of an August day. Hot and thirsty from a six mile hike, I emerged from the trail onto a city maintained road.
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Spreading the Word-of-Mouth : It's as important to know what word of mouth marketing IS as what it ISN'T. Word-of-Mouth (W-O-M) is about involving, educating and satisfying customers.
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