Home Marketing & Promoting Viral Marketing Guerrilla Marketing Secrets
GUERRILLA MARKETING SECRETS FOR FREELANERS, HOME-BASED, & SMALL BUSINESSES: Viral marketing refers to low-budget, highly-effective marketing techniques that increases brand awareness, through viral marketing techniques.
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Wonderful and Horrible Advertising : Because more marketing funds are invested in advertising than in any other weapon of guerrilla marketing
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The Guerrilla Entrepreneur : WHAT IS A GUERRILLA ENTREPRENEUR?
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Broadcast Media Ad Copy Tips : In the first two parts of this series, we explored the fundamentals of writing copy for print media. This time we'll take a look at the unique copy requirements of television and radio.
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Top Tips for Yellow Pages and Classified Ads : We have previously explored the copy requirements for print ads. This time we'll examine yellow pages and classified ads.
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Guerrilla Marketing With Technology : Up until a few years ago, technology was not something associated with small business marketing. Perhaps it was connected with databases or inventory control, possibly with electronic spreadsheets and word processing.
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Tough Customers : Like most Guerrillas, you probably focus on your own attitude when approaching prospects, making presentations and closing sales, but when you are forced to deal with tough customers, you need to see things from their perspective.
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High-Tech Tools, Part II Voice Communications : Improve Your Productivity With High-Tech Tools, Part II
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Pushing the Envelope: Direct Mail that Gets Opened : Let's face it: we all judge books by their covers. And we judge the direct mail we receive by the envelope. In this column we'll examine why some envelopes get opened.
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Guerrilla Marketing Yourself : Whether you know it or not you're marketing yourself every day. And to lots of people! You're marketing yourself in a quest to make a sale, warm up a relationship, get a job, get connected, get something you deserve.
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High-Tech Tools for Selling : Guerrillas are busier and more mobile than ever.
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Guerrilla Credibility : Every guerrilla knows that the number one factor influencing purchase decisions is confidence. The road to confidence is paved with credibility.
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Guerrillas Don't Spam! : Unsolicited commercial email (UCE), more commonly known as bulk email
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The Art Of Brochures : Wouldn't it be wonderful if you could attract new business with much less effort, and turn more of your prospects into paying clients?
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Guerrilla Pioneering : Guerrillas are terrified of pioneering, knowing that it meets with solid walls of apathy, confusion and fear. Here's how they handle it gracefully.
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Ford's Marketing Goof : Many years ago, the huge Ford Motor Company made a huge marketing goof.
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Don't "Dis" The Customer : I already have written about Worldwide Web designers who disrespect potential customers by limiting access to their sites for the graphically challenged, or by assuming that the raw surfing experience is an acceptable substitute for information content. But the problem of "dissing" potential customers goes well beyond the Web.
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Growing Geometrically : Guerrillas don't try to grow only in linear fashion by adding new customers. They grow geometrically by mining current customers.
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Just Don't Do It!? One of the most powerful marketing slogans these days is, of course, Nike's "Just Do It." During the recent presidential campaign
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Sites vs. Pages : I've often heard to the terms "web page" and "web site" used interchangeably, but there's a difference.
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Internet Marketers Missing the Boat : Repeat customers are crucial to the success of any business. In online commerce however, this simple principle is often overlooked.
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Follow Up Sales : We've been exploring some no-cost marketing tips that will have a big impact on your small business. Keep in mind that by definition a small business is one whose annual sales are under $5 million.
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Guerrilla Television : Television time is more inexpensive than ever.
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Online Conference Credibility : Credibility comes from providing useful information to your target audience.
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The Web Can Wait : "Web site, Web site," seems to be the magic marketing mantra every Net wannabe is chanting these days.
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You Are What You Write : Writing ability is the single most important weapon you can wield in cyberspace. The words you write are your best and often only chance to create an impression on customers.
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Guerrilla Prospecting : Back when a nickel bought an ice cream cone or a candy bar and I'd take my children to the park on weekends
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10 Ways to Guerrilla Creativity : When it comes to marketing, guerrillas become creative in very special ways and they're not the ways that are demonstrated by most marketing.
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Realistic Expectations Mean Real Profits : Like any new marketing channel, the online marketplace is the great hope of failed business people everywhere.
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Life Styles of the Rich and Famous? "Life Styles of the Rich and Famous," what a great title for a TV show. Want to be rich and famous or just one of these two? For a small investment, yes investment, you can soon be both rich and famous.
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Frequency in Marketing : Take a reality check to determine how clearly you understand what your prospects are thinking each time they look at your advertisement.
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Lurkers Vs. Leaders : One unfortunate side effect of the Net's growing commercializaton is a proportionate reduction in the free exchange of information.
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Major in Minor Things : I live in the High Sierra foothills about an hour from Lake Tahoe. Yes, I'm a skier. I love to watch the great, world class skiers who train in my mountain neighborhood.
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The Net Is Not Magic : Guerrilla marketers know that smaller organizations can defeat larger and better-financed competitors by putting more time, energy, and imagination into their marketing programs.
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Top 10 Guerrilla Marketing Myths : The path to entrepreneurial success is mined with booby traps disguised as words of wisdom. Guerrillas can distinguish the facts from the fables.
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Mind Reading and Telepathy? Not! Mind Reading and Telepathy? In many ways, successful marketing depends on your ability to read your customers' minds. Magic? No! We'll give you a shortcut to new profits.
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Six Myths About Web Marketing: Myth #1 - You will reach millions of customers.
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The Way of the Guerrilla : The goals of the 21st century guerrilla entrepreneur: work that is satisfying
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Guerrilla Marketing Online : The truth about marketing online is that it doesn't do a thing for you unless you understand marketing. The key to success online is to know marketing.
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Why "Guerrilla" Selling? Nearly every year for the past ten years over 750,000 folks across North America get that entrepreneurial spirit and start up a new business.
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Guerrilla Headlines : Headlines are used in ads, commercials, telemarketing calls, direct mail letters, websites, sales presentations and more. Can you write great ones?
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New Year's Resolutions : It's a brand new year out here in cyberspace, and each of us has a chance to make some real changes to our electronic marketing attack.
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Eliminate The Competition! : Tom's of Maine decided not to compete with Proctor and Gamble.
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Don't Be A Bandwidth Hog : "So much information, so little time," laments today's Netizen.
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Keeping your Marketing Consistent : Do you know how many repetitions of your message it takes for all of us to move from absolute apathy towards your product or service to making a buying move, like calling your 800 number to get that "FREE brochure?"
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Guerrilla Timing : If your marketing is right, but your timing is wrong, watch out. Even the best-laid plans go awry when the timing is off. Here's how to prevent that.
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Objectivity Counts : Visiting some web sites is like going to another planet. From the first glance at a home page, you realize you're in a totally foreign world, a world where you don't speak the language.
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It Takes All Kinds : It takes all kinds to make the world go round and it takes all kinds of sales approaches to get to yes.
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Guerrilla Bribes : The polite phrases for bribes are "advertising specialties" or "free gifts." Whatever term you use, know that bribes work on all demographic groups.
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Online Catalogs Lure Shoppers, Lower Costs : Most of the nation's largest catalog retailers are already on the Net or are planning to be there.
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Plan Your Online Publicity : Online and offline publicity helps your business rise above the noise level on the Net, but it takes planning and preparation to get it. Publicity is an ongoing part of your marketing program, not a one-shot effort you make when you launch your business.
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What's Your Online Niche? With thousands of businesses rushing into cyberspace (recent figures show more than 10,000 new domain names registered last month alone!)
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Making an Online To Do List : With dozens of online marketing weapons and hundreds of places where you can attack in cyberspace, it's easy to lose focus. Yet an effective marketing attack involves following a consistent strategy.
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Extend Your Visibility By Publishing : Information is the coin of the realm in cyberspace. Publishing a document online gives you credibility as an information source while extending your visibility across many weeks or months.
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Guerrilla Humanity : Guerrillas are well aware that the highest form of public relations is human relations. They are able to blend warm relationships with sizzling profits.
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The 7 Secrets of Great Business Names : One of the first things our new clients want to do is to change their business names.
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Reading the Numbers : Quickly now, think of a number between zero and ten.
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Guerrilla Persuasion : Marketing is persuasion at its core. You must persuade individuals or groups to part with one of their most prized possessions: -- their money.
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Look Before You Link : Providing links to other related resources is an easy way to boost the information value of your Worldwide Web site.
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Five More Keys To Classified Ad Success by Charles Rubin : Classified ads are a simple but effective method of announcing your products or services in cyberspace, and they should be a part of your online marketing plan.
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Five Keys To Classified Ad Success : Classified ads are a simple but effective method of announcing your products or services in cyberspace, and they should be a part of your online marketing plan.
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Guerrilla Telemarketing : Telemarketing works wonders, but only if you do it right. Guerrillas know exactly how to do it right, and when you read this, you will, too
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Follow-Up or Fall on Your Face : Guerrilla marketing preaches to the skies the importance of customer follow-up and prospect follow-up if you have even the vaguest notion of succeeding in business.
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Fusion Marketing : The key to successful guerrilla marketing is in embracing not the concept of competition, but the beauty and advantage of cooperation. Fuse for fun & profit.
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Maintaining Your Attack : The launch goes well, but the weeks go by. Distractions happen. Your participation drops, and results diminish.
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Understanding Subconscious Buying : Over one hundred and fifty years ago, Henry David Thoreau, commenting on the human experience, wrote:
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Guerrilla Proposals : It's at Proposal Time That The Rubber Meets the Road. To Get The Best Ride Possible, You've Got to Present a Guerrilla Proposal. Here's How.
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The Virtues Of Online Convenience : Given equal products, pricing, selection, and quality, convenience will carry the day in the competition for sales.
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Web Design: Information = Involvement : The current state of World Wide Web page design reminds me of the early days of the Macintosh, when using different fonts and styles and combining graphics and text on a page was a novelty for personal computer users.
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Winning Colors and Shapes for Your Company : One-third of the page is taken up with a color photograph of a cute little infant floating on a decorated plastic tube in the clear waters of, maybe a swimming pool.
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Guerrilla Problem-Solving : Guerrillas know that it's easier to sell the solution to a problem than to sell a positive benefit. That's why they position themselves as problem-solvers.
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Fusion Marketing Means Multiple Exposures : Content is the key drawing card for any online effort, and every site operator scrambles to provide useful content for his or her customers.
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Distilled Online Wisdom: Boardwatch Magazine : If you've never seen an issue of Boardwatch magazine, picking a copy may be the best thing you could possibly do for your understanding of the online world.
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Guerrilla Marketing Yourself : Once you understand that people judge you from the first moment you meet them, and realize that there is a range of tools available to help support your positioning, you can be more successful in every encounter.
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Online Services Are Worth Your Time : Although online services like CompuServe, Prodigy, America Online, GEnie and Delphi now offer their subscribers access to the Net, it's a mistake to assume that your Net-only marketing activities will reach them.
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Guerrilla Caring : All business owners care about their customers, but guerrilla marketers prove they care. Here are twenty ways that they prove it.
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Promoting Your Off-Line Store Online : Last week's Weekly Guerrilla focused on promoting your online presence with off-line weapons. This week, we'll turn the tables.
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Promoting Your Online Presence Off-Line : Despite the undeniable allure of cyberspace, the fact remains that most people spend most of their time off-line.
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Solutions to 10 Most Pressing Direct Mail Problems : Greetings, fellow guerrilla marketers! Here are solutions to the 10 problems you reported most often in your survey responses.
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Guerrilla Competitive Advantages : Everybody offers benefits in their marketing, but guerrillas stress those benefits that only they offer. That's where to hang your marketing hat.
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How to Sell Different People: The Mind Map : The best way to sell depends on WHO you are selling to.
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Security Is Everyone's Business : The Worldwide Web is exploding because sellers around the world are rushing to offer their goods online.
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Eight Steps to a Web Page : Acronyms like HTML and HTTP may conjure up images of propellerheads slaving away at their computer keyboards, but it's really very easy to create simple Worldwide Web pages that can serve many purposes.
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Guerrilla New Business : The obtaining of precious new business is a whole lot easier than you may have imagined -- but only if you have the mindset of the guerrilla.
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The Magic and Tragic Words of Marketing : Magic words propel great ideas towards profitability. Tragic words doom great ideas to failure. Guerrillas know the difference.
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A Guerrilla salesperson HITS their prospects! Selling is the profession with perhaps the smarmiest reputation.
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Online Marketing Intelligence : Guerrilla Marketing Online means working smarter than the rest.
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The Big Lie : All guerrillas know that the Big Lie is: Time is money. And they also know The Big Truth: Time is far more valuable than money.
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Guerrilla Business Cards : In the early days of doing business in North America, most people thought that business cards were designed to tell people your name, address, and telephone number. In the age of the guerrilla this is no longer so.
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Online Marketing - Organize For Battle : Armies that go into battle without their weapons at the ready invariably lose. Don't go into online battles without preparing and organizing your weapons in advance. For example:
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Guerrilla Direct Mail : Get your 1996 profits off to a rip-roaring start with direct mail.
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Ten Guerrilla Selling Tips : Listen to your customers actively, be really interested, no, be fascinated! Sit on the edge of your chair, literally.
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The 10 Biggest Goofs Salespeople Make : A few years ago, a nationally acclaimed writer and sales consultant spent several months traveling across North America
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Making Your Web Page Accessible : If you're planning your own page on the Worldwide Web (and who isn't these days), think about how best to present your information to the largest audience.
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Visibility, Credibility and Relationships : Now that every service provider worth its megabytes is offering a free Web page to every account-holder, small businesses and large are putting information on the Worldwide Web and waiting for the magic to happen.
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Online Services are Worth Your Time : Although online services like CompuServe, Prodigy, America Online, GEnie and Delphi now offer their subscribers access to the Net, it's a mistake to assume that your Net-only marketing activities will reach them.
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What is Marketing in the First Place? : Marketing is absolutely every bit of contact any part of your business has with any segment of the public. Guerrillas view marketing as a circle that begins with your ideas for generating revenue and continues on with the goal of amassing a large number of repeat and referral customers.
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Memorize These 12 Words Then Live By Them : I'm giving you a memory crutch so that you'll never forget these words. All 12 words end in the letters "ENT."
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100 Marketing Weapons : These guerrilla marketing weapons should all be considered for promoting your product, service or website offline. Notice how more than half of them are free.
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What Is Guerrilla Marketing? The first Guerrilla Marketing book was published by Houghton Mifflin in l984. Today there are 35 volumes in 41 languages, and more than 14 million copies have been sold worldwide.
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Tales From the Front Line : Tales From the Front Line.
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Guerrillas in Our Midst :
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Early-Stage Marketing for Start-Ups :
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The Net Goes Guerrilla : The millions of Americans who watched the Macy's Thanksgiving Day parade Thursday might have been scratching their heads about a 16-foot-tall sculpture of an impeccably dressed bald man sitting amidst piles of books and surrounded by questions about Thanksgiving.
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Guerilla marketing : Unconventional marketing intended to get maximum results from minimal resources.
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Guerrilla Marketing 101 : The art of promoting your products or services in a way that revolves around ingenuity rather than finances.
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The New Secrets Of Guerrilla Marketing : The most important things you need to know about marketing are in this column.
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Direct response marketing some guerrilla insights : Direct response marketing is a lot different from indirect response marketing, although guerrillas like it best when the two are teamed up
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