Home Marketing & Promoting Online Promotion Search Engine Marketing Paid Submissions Paid Placement, Paid Submissions, and Paid Inclusion in Search Engines

Paid Placement Submissions to Search Engine : A Listing of Links to Articles Related to Advice for Paid Inclusion / Placement in Search Engines, whether it is woth it, does paying for a website link affect your Google PageRank (PR), What Types of Paid Submissions are there, and more.

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Ask the Search Engine : What's the difference between paid placement and paid inclusion programs, and how do they affect search results? Stephen Baker from FAST Search and Transfer has the answer.
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Be it Resolved that Paid Inclusion is Search : Recently Andrew Goodman of Traffick.com took over as the new moderator for I-Search, an email newsletter from MarketingWonk.com comprised of moderated discussions around search engine marketing. In his inaugural issue as moderator, Andrew dropped the following comment for discussion, "Be it resolved that paid inclusion is not search!"
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Buying Your Way Onto Search Engines : Did you know that you can pay to get your site listed on some of the top search engines and directories? Clive Hawkins assesses the options available and how they can benefit your online presence.

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A Buyer's Guide to Paid Search Advertising Agencies : Who are the key players in the paid search arena? A companion to the Buyer's Guide to Search Engine Optimization Firms, reviewed last week, has the inside scoop.

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Campaign Stragegy for Paid Placement : A paid PPC Marketing campaign should be well versed and knowledgeable based marketing that fits your requirements. Your PPC campaign should be unique and designed to your company’s marketing objectives.

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Enter the World of Paid Submissions : From Yahoo! and LookSmart to Inktomi, the directories and search engines are entering the paid submissions phase of the indexing game.

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Feeding Frenzy, Part 1 : If you sell products online and don't use search portal feeds, you're missing opportunities.
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For Paid Search, Feedback is Essential : Companies running paid inclusion campaigns must employ analysis software if they hope to improve rankings and results, according to experts at the Search Engine Strategies trade show.

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Free Content on Paid for Placement Search Engine Programs : The "paid placement" search results model introduced by Overture.com has become an accepted method of advertising online and should be considered a very viable and attractive option in your small business marketing budget. Get out your roadmap and let's Overture!

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How to Pay $5 a Click Without Even Trying : I won't deny that inclusion *can* work well - especially for bigger retailers with a large catalog - but I suspect that for many small businesses, paid inclusion flops more often than not.
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How Much of It is Real? Analysis of Paid Placement in Web Search Engine Results : Most Web search tools integrate sponsored results with results from their internal editorial database in providing results to users. The goal of this research is to get a better idea of how much of the screen real estate displays “real” editorial results as compared to sponsored results.

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Inclusion Confusion, Continued : What's XML paid inclusion and how can you harness it for optimal ROI?

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It helps (sometimes) to slip 'em a few bucks : All major search engines offer ways for Web site creators to submit sites for free, but most encourage payments to ensure fast response.
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Is there another paid placement player? : Paying for ads is similar in that the company with the most money can usually pay more for top placement. Either you increase your budget or you hope for something in the top five listings. There's a similar thing happening with paid placement providers as well.

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Maximizing Paid Search Results : If you face pay-per-click marketing challenges, before you decide to drop the program, try these proven strategies to get it producing your desired results.

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Money-Grubbing Directories: What's a Small Biz to Do? : We can hate it, we can gripe about it, we moan for the "good old days," but the simple truth of the matter is that the free ride is over. Your growing business needs to pay for the bare necessities in order to grow and become viable.
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Online Marketing: Pay-for-Placement Campaigns : Typically, getting listed for free with search engines can take from 30 to 90 days. Paid placement can get your site listed sooner. However, managing a paid placement account takes time and attention to detail.

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Organic SEO Versus Paid Placement : What is "organic" search and how can it help your company?

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Paid Inclusion Beats PPC in Many Markets : Paid inclusion is often much cheaper than PPC search ads. Most marketers should use both for maximum ROI.
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Paid Search : The most effictive way to reach customers, gain visibility, and pay for only qualified traffic to your website is to engage in paid search. There are three primary ways to do this: keyword advertising, shopping portal media, and paid inclusion. iCrossing helps each client evaluate which tactic will work best.

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Paid-for search placement : Search sites contain both editorial and paid-for results. Editorial results can be from a computer-compiled index or a manually edited directory, whilst paid for results come in a variety of guises
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Paid URL Inclusion: Is It for You? : One of the many options available to promote a Web site on search engines is “paid inclusion.” Although there are several different kinds of paid inclusion (including pay-per-click and “trusted” or “direct” feed programs), this article deals specifically with the simplest form, in which an annual fee is paid for each page included in a search engine index.

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Paid Search Placement and Search Engine Optimization : Paid placement can be used as part of your Internet marketing strategy to give your business an increased competitive advantage. This is because it gives you immediate control over your search engine rankings.
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Paid Placement SEM Is Dead. Long Live Paid Placement : Search engine marketing (SEM) has always been, at least to some extent, about position: organic position, XML feed listing position (for relevant traffic), or paid placement position in the keyword auction marketplaces.

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Paid-Inclusion Questions  : Are these pay for inclusion fees required to attract spiders properly, and also, do you feel these submissions (and the payment accompanying them) will affect a site's ranking on a search engine?
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Paid URL Inclusion- Is It For You? : One of the many options available to promote a website on search engines is called paid inclusion. Although there are several different kinds of paid inclusion this article deals specifically with the simplest form, in which an annual fee is paid for each page included in a search engine index.

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Paid Inclusion Listings May Get Boosted at AltaVista, Part 2 : Paying may win you better placement at AltaVista and other search engines. Is this fair? Is it the wave of the future?

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Paid Search Engine Inclusion Programs - The Details (1) Inktomi + AltaVista : Following our overview of current paid search engine inclusion (PFI) programs, we will now take a closer look at the technical procedures involved, spidering activity, quality of service, etc. This first instalment deals with Inktomi and AltaVista, more will follow in a later article.
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Paid Inclusion Confusion : Stumped by XML paid inclusion? Here's a primer to what's involved and why you should care.
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Paid Search Engine Inclusion Programs – An Overview : Search engine and directory pay-for-inclusion (PFI) programs - as opposed to pay-per-click (PPC) models -have been around and making their mark ever since Yahoo! introduced its own in December 1999. Today, several major players have gone this way to rev up their revenues. This can get confusing (and, obviously, costly), so here's a current overview.
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Paying for Inclusion in Directories and Search Engines : It seems that everywhere we turn these days, we are constantly hearing the phrases pay-per-inclusion (PPI) and pay-per-click (PPC). There are now a number of ways that the search engines and directories are collecting funds from people trying to get their Web sites listed.
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Paid Inclusion At Search Engines Gains Ground : Previously, I've written generally about the many new ways in which search engines are trying to earn money from their search results. This month, we'll take a closer look at one particular method, "paid inclusion," which is now in place at Ask Jeeves, LookSmart and Inktomi.
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Paid Search Engine Placement Ensures Ranking : Paid Placement enables you to buy top search engine listings for the keyword searches most relevant to your offerings. Most Paid Placement engines require you to competitively "bid" on each keyword in order to obtain your desired ranking.

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Pay Search Engines for Placement? : There are a number of ways that the search engines and directories are collecting funds from people trying to get their Web sites to rank higher. However...
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Perfecting Paid Search Engine Listings : Just because you can buy a #1 position, doesn't mean you should. A #1 spot may be less cost-effective than lower positions due to customer behavior and search engine changes.

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Paid Inclusion 101 : What is paid inclusion and why is it important?
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Paid Inclusion : If you would rather not wait for the search engines to find and index your site, you can pay to be indexed. Learn what paid inclusion is, what it costs, and if it is worth the cost.

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Promotion Tip: Does Paid Inclusion Pay Off? : Both paid submission and paid placement have become commonplace, but the trend towards paid inclusion at search engines is new - and pretty controversial among webmasters.

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Ready for Its Future? : Yahoo! Re-Search: Step-by-step prep for Yahoo!'s retooled search engine.
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Search Engine Submissions Made Easy : It’s hard for someone like me to admit how powerful pay inclusion programs are, because I’ve been in this 'game' long enough to remember when everything was free. So, moving into the pay realm has been a difficult thing to do. However, the benefits of pay inclusion far outweigh the cost.
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Search Engines & Paid Placement : Whether you find this acceptable or not is up to you of course. However, it would be useful at least to know whether a particular search engine you are about to use does or does not include 'paid placement' and/or 'paid inclusion', the two main methods of incorporating advertising into search results.

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Search Engine Marketing - Paid Inclusion : What different kinds of paid inclusion are there? And who provides them? At what cost? What is the difference between paid listings and paid inclusion? Or URL inclusion and XML inclusion? This paper from Decide Interactive details answers to the above questions and makes the case for XML feed inclusion as the optimal way forwards for user, site owner and search engine.

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Search Engine Metrics : Organic Search vs. Paid Placement : Let me preface this report by citing advertisers in 2004 have spent 4 Billion dollars on search engine marketing according to the Search Engine Marketing Professional Organization (SEMPO).

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Search Engine Metrics… Organic Search Vs. Paid Placement : Although paid advertising will continue to hold a large portion of the market share, as paid advertising returns diminish and keyword costs soar my early 2005 forecast is for the materialization of a progressive organic SEO market trend to facilitate the need for advertising space.

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Searching for profits - Amid tech slump, more portals sell search engine results to highest bidder : Internet users looking for online information about the Nobel Prize-winning physicist may instead get pointed to a Web site selling posters, including some of Einstein.

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Study: Paid Listings Still Confuse Web Searchers : Consumer group's study finds that even experienced Web users can't distinguish free from paid-for listings.

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Search Engine Strategies: Buying Your Way In : If you think you can't buy your way into search engine results, think again -- the number of new fee based programs is at an all time high.
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Search: Not just paid placement : Maximum coverage comes from reaching the broadest audience. Marketers looking to achieve this goal need three critical components of search engine marketing. The first is paid placement, which is the placement of ads above or around natural search results. Next is paid inclusion – the inclusion of paid results directly into the relevant natural search results via an XML feed.

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The Paid Inclusion Dinosaur : Why would Yahoo and other search engines do paid inclusion? Money is a big reason -- the ability to earn off what otherwise would be free listings. But paid inclusion involves a gamble that relevancy won't be hurt. A look at the bet Yahoo's making and alternative plays they could have tried.

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Top Search Engine Rankings – Just Buy It! : Did you know that a fair portion of most search results are influenced in some way by payments from advertisers? There are two primary ways to “buy your way to the top” of major search portals such as Yahoo!, MSN, AOL and Google: Paid Inclusion and Paid Placement.
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The Factors, Fate, and Fallacies of Paid-Performance : Danny Sullivan raised some points, and Eric Lander forms a favorable opinion on the oft-debated world of paid inclusion programs and their future in the world of SEO for all online marketing specialists.
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The Evolution Of Paid Inclusion : Paid inclusion has always been a tricky concept to explain, but understanding it is important to both webmasters and searchers, as recent changes have suddenly made paid inclusion commonplace with search engines.
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Trusted Feeds for Search Campaigns : Have you ever looked at the keywords that lead consumers to click on your trusted feeds listing to land on your site? You will find a minefield of information on how consumers think. You will discover what keywords lead them to interact with your brand and at which stage in the purchase funnel.
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The Overlooked Killer App: Paid Inclusion : Don't leave it up to the spiders! Paid inclusion ensures your site will appear in search results. Kevin reviews the four types of paid inclusion programs -- and which is right for you.
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The Mixed Message Of Paid Inclusion
Date: 2002-05-06  Source: The Search Engine Report
Pages pitching webmasters on the advantages of paid inclusion end up hurting search engines that run these programs, because they imply that the search engines have out-of-date, incomplete listings of the web. A look at the mixed messages that are being sent out by the web's major crawlers.
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Using Paid Search Engine Advertising for Better SEO Campaigns : This column outlines some useful strategies search engine advertising offers site designers, information architects, usability professionals, and search engine optimizers (SEOs).

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Visible and Relevant: A Paid Inclusion Case Study : How did inclusion and trusted feeds get a bad name? Can inclusion actually harm relevance?
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Web Searches: The Fix Is In : When submitting paid-inclusion data, companies typically fill out a spreadsheet with information on product details, along with the search words and phrases for which they'd like to appear. The result is a rich stream of data targeted precisely to what the search engine will deem relevant. Consequently, their ratings are primed to soar.
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Whatever happened to the search engines disclosure of paid placement and paid inclusion? : More than two years ago Pandia as well as Internetbrus reported that the US Federal Trade Commission (FTC) had demanded that search engines should show clearly which search results were sponsored and which were not.

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Why Does Search Engine Marketing Look like a Penny-Farthing Bicycle? : Greg Jarboe reflects on why organic search engine optimization is so much harder than paid placement

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XML Paid Inclusion: Marketing Winner, Search Spam Killer : It's about to become big -- very big. Three reasons to learn now about XML feeds for your search campaign.
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