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Home Marketing & Promoting Online Promotion Search Engine Marketing Paid Submissions Paid Inclusion Search Engines

Paid Inclusion into Search Engines : A Listing of Links to Articles Related to Advice for Paid Inclusion & XML Inclusion Feeds...also call Pay-Per-Inclusion (PPI) Search Engines.

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XML Paid Inclusion: Marketing Winner, Search Spam Killer : Depending on your Inktomi organic inclusion and relevance status, the traffic drop for organic-based algorithmic traffic will probably be 25-40 percent. That is, unless you're doing XML paid inclusion.

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The Mixed Message Of Paid Inclusion
Date: 2002-05-06  Source: The Search Engine Report
Pages pitching webmasters on the advantages of paid inclusion end up hurting search engines that run these programs, because they imply that the search engines have out-of-date, incomplete listings of the web. A look at the mixed messages that are being sent out by the web's major crawlers.
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The Overlooked Killer App: Paid Inclusion : Don't leave it up to the spiders! Paid inclusion ensures your site will appear in search results. Kevin reviews the four types of paid inclusion programs -- and which is right for you.
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Paid Inclusion Confusion : Ever since Inktomi introduced XML paid inclusion as "Index Connect" in March 2001, there has been quite a lot of confusion among marketers, the press, even search engine optimization/marketing (SEO/SEM) professionals as to what exactly XML paid inclusion is and how it should be used as part of an effective, efficient search campaign.

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Paid Inclusion Confusion Continued - First, though, let me address some questions readers raised about my last column and take a step back to bring beginners up to speed on XML paid inclusion.

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Paid Inclusion Programs - XML Feeds : This service package focuses on search engine programs which guarantee site content inclusion in their search index while allowing for frequent content updates (2 days to 1 week) to be made.

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Pay Per Inclusion (PPI) : The information below, which pertains to pay per inclusion, or pay for inclusion is nearly dated but still relevant. This PPI stuff was a GREAT marketing tool and model.

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Paid Inclusions & Trusted XML Feed Programs : The advantages of paid inclusion are worth the price to anyone interested in obtaining faster results than the slow process of free submission.

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Paid Inclusion - Leverage your Web Site Content for More Traffic & Sales

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PPI vs PPC - Pay-per-inclusion (PPI) differs vastly from Pay-per-click (PPC) search engines and directories. In PPI directories, such as Yahoo, you pay a yearly fee just to be included into their directory.

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The value of XML feeds in getting ranking in the search engines : XML, extensible markup language, is a language that can be used to transfer information into a database. Some search engines and directories have given a limited number of companies permission to create listings directly into their databases and they do so using an XML trusted feed.

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Paid Inclusion 101 : What is paid inclusion and why is it important?
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Paid Inclusion : If you would rather not wait for the search engines to find and index your site, you can pay to be indexed. Learn what paid inclusion is, what it costs, and if it is worth the cost.

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Promotion Tip: Does Paid Inclusion Pay Off? : Both paid submission and paid placement have become commonplace, but the trend towards paid inclusion at search engines is new - and pretty controversial among webmasters.

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Pay Per Click and Pay Per Inclusion Services Search Engine Optimization : Search Engine Optimization Image™ does not include any Pay Per Click (PPC) or Pay Per Inclusion (PPI) as part of its services. We will include optimization of your PPC and PPI programs for you. We will write the descriptions for you and target your keywords for you to enter to each PPC or PPI service you decide to use.

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The Evolution Of Paid Inclusion : Paid inclusion has always been a tricky concept to explain, but understanding it is important to both webmasters and searchers, as recent changes have suddenly made paid inclusion commonplace with search engines.
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Paid-Inclusion Questions  : Are these pay for inclusion fees required to attract spiders properly, and also, do you feel these submissions (and the payment accompanying them) will affect a site's ranking on a search engine?
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Paid URL Inclusion- Is It For You? : One of the many options available to promote a website on search engines is called paid inclusion. Although there are several different kinds of paid inclusion this article deals specifically with the simplest form, in which an annual fee is paid for each page included in a search engine index.

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Pay Per Inclusion Search Engines : People often get confused between PPC and PPI programs. PPI stands for Pay per Inclusion, whereas PPC stands for Pay per Click.
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Paid Inclusion Listings May Get Boosted at AltaVista, Part 2 : Paying may win you better placement at AltaVista and other search engines. Is this fair? Is it the wave of the future?
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Paid Search Engine Inclusion Programs - The Details (1) Inktomi + AltaVista : Following our overview of current paid search engine inclusion (PFI) programs, we will now take a closer look at the technical procedures involved, spidering activity, quality of service, etc. This first instalment deals with Inktomi and AltaVista, more will follow in a later article.
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Pay Per Click Inclusion Submission Solution : Submission to Pay Per Inclusion (PPI) search engines. Guaranteed inclusion in the search results...

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Paid Inclusion Confusion : Stumped by XML paid inclusion? Here's a primer to what's involved and why you should care.
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Paid Search Engine Inclusion Programs – An Overview : Search engine and directory pay-for-inclusion (PFI) programs - as opposed to pay-per-click (PPC) models -have been around and making their mark ever since Yahoo! introduced its own in December 1999. Today, several major players have gone this way to rev up their revenues. This can get confusing (and, obviously, costly), so here's a current overview.
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Paid Inclusion at Search Engines Gains Grounds : In pay for inclusion, site owners pay money to guarantee that they will be included in a search engine's listings in greater depth than might ordinarily occur. Paid inclusion does not guarantee that pages will be ranked well for particular search terms. However, sites enrolling in paid inclusion programs are likely to receive greater traffic than those that don't.

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Paid URL Inclusions : There are many ways to promote your website and one of the most efficient ways is to use search engines.

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Paid Search Services - Paid Placement and Paid Inclusion : Paid placement and paid inclusion (paid crawling or directory inclusion) is an ideal method when time to market is critical or when the nature of your business does not lend itself well to natural search engine ranking.
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Paying for Inclusion in Directories and Search Engines : It seems that everywhere we turn these days, we are constantly hearing the phrases pay-per-inclusion (PPI) and pay-per-click (PPC). There are now a number of ways that the search engines and directories are collecting funds from people trying to get their Web sites listed.

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Search Engine Marketing : Search Engine Paid Inclusion : Paid Inclusion Paid inclusion is the process of paying search engines to index pages from your site. It is also often called PFI (Pay for Inclusion) or PPI (Pay Per Inclusion).
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Top Search Engines, Just Buy It with Paid Inclusion! - This is a tricky concept, but one that is increasing in its importance in the overall search engine marketing landscape. Commercial “indexes” such as LookSmart and AskJeeves/Teoma sell the use of their databases to major portals such as MSN and Yahoo!.

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Paid URL Inclusion : The Internet contains numerous search engines, some of which offer what is known as "paid inclusion." This means that you pay the specific search engine an annual fee for your web page to be included in their index.

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The Paid Inclusion Dinosaur : Why would Yahoo and other search engines do paid inclusion? Money is a big reason -- the ability to earn off what otherwise would be free listings. But paid inclusion involves a gamble that relevancy won't be hurt. A look at the bet Yahoo's making and alternative plays they could have tried.
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Using Paid Inclusion to Get to the Next Level, Part 1 : What one e-tailer did when organic SEO wasn't enough -- and some advice from Inktomi.
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Using Paid Inclusion to Get to the Next Level, Part 2 : Understanding (multi) keyword targeting, XML feeds, and the differences between paid inclusion and crawler-based search engines.
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Paid Inclusion : The term paid inclusion or pay per click advertising describes a search engine that bases it search ranking of a bid for position basis. This means that you bid to be in a certain position in their search engine.

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Paid URL Inclusion : There are many ways to promote your website and one of the most efficient ways is to use search engines. Search engines are the first stop for most people trying to find information, services, and products online. Because of this, it is essential that your website appears quickly in search results.
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Paid Inclusion At Search Engines Gains Ground : Previously, I've written generally about the many new ways in which search engines are trying to earn money from their search results. This month, we'll take a closer look at one particular method, "paid inclusion," which is now in place at Ask Jeeves, LookSmart and Inktomi.
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Paid inclusion : Paid inclusion is a fee-based model for submitting website listings to search engines.Under this business practice, the operators (usually corporations) of world wide web search engines charge fees related to inclusion of web pages in their listings.

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XML Paid Inclusion / Trusted Feed and Direct Inclusion Refresher : With the Inktomi/Yahoo deal completed and Yahoo making changes to its search, it may be a good time to review why paid inclusion is so important. Paid inclusion comes in three varieties, Directory Inclusion, Direct Inclusion (aka per-URL inclusion) and XML Paid Inclusion (also known as Trusted Feed).

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Search Engine Marketing - Paid Inclusion : What different kinds of paid inclusion are there? And who provides them? At what cost? What is the difference between paid listings and paid inclusion? Or URL inclusion and XML inclusion? This paper from Decide Interactive details answers to the above questions and makes the case for XML feed inclusion as the optimal way forwards for user, site owner and search engine.

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XML paid inclusion or XML feed : They provide a greater control over how your web pages are index, and listed in the results pages.

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Paid URL Inclusion : There are many ways to promote your website and one of the most efficient ways is to use search engines.

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XML Trusted Feeds (PDF) – They’re Not for Everyone Have you been told that an XML Trusted Feed is good for your website

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