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Home Based & Freelance Business Website Copywriting: Tips & Articles for Small Business Owners on How to Write Successful Web Page Copy for Higher Search Engine Rankings, Customer Conversions, & Higher Sales.
Removing The Maybe Factor In Your Copy : The world's best copywriter has an admission to make.
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Rules, Regs, and Recommendations for Search Engine Copywriting - Copywriting is a primary factor when it comes to achieving good search engine placement. However, many times all that is done is to include keywords in the tags of a page and to include a few keyword mentions. While not extremely difficult, writing for the engines is a little more complicated than that.
How Knowing What NOT To Say and Show In Your Web Copy Boosts Results : Writers spend a lot of time staring at the blinking cursor... wondering what to say.
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Google: The Ultimate Web Writer’s Style Guide - Forget that Google is a search engine. Just for a moment, imagine it is a style guide. A very different kind of style guide. Instead of this particular style guide being written as a static book by an expert or two, it is written by studying the searching and browsing
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How to Create Optimized Copy for Your Website - if your site is thin on content then all the tricks in the world will not produce a top 20 listing. Here is a guide to creating the optimized copy that could boost your website’s ranking in the search engines.
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What's in a word? Four ways to maximize your search traffic through strategic keyphrase choices (in your copywriting)- A well-targeted keyphrase campaign drives motivated targeted traffic to your site at every stage of the buying cycle. While an ill-planned keyphrase campaign positions poorly in the engines and sees few search engine conversions.
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How to Write Website Copy for Landing Pages - Is there a difference between writing a landing page and any other web site page? Yes and no. But mainly, yes. You still have to work within the fundamentals of good writing and copywriting. And you still have to recognize the differences between writing for paper and writing for a monitor.
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Tips for Writing Effective Website Copy - These days, the exciting visuals on websites have started to overshadow the meat of the content, the words. They say a picture is worth a thousand words, but really, how many words does a dancing monkey or rotating starburst convey to you? How can that bouncing frog in the upper left hand corner of the page tell you what you need to know about, say, lawn care? Not much, though he may be cute to look at.
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Search Engine Copywriting: Quick Reference SEO Copywriting Preferred Practices Guide - What's the secret to strong positions in Google, Inktomi and other spider-based search engines? Well-written, keyphrase-rich text.
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Write Website Copy That Sells - Try a Little Flesh with Your Flash - Your website looks great: solid words, easy navigation, graphics just so, and maybe even a bit of flash with some multimedia.
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SEO Copywriting - SEO Copywriting, or to give it its full name, search engine optimization copywriting or search engine copywriting, is the technique of writing the viewable text on a web page in such a way that it reads well for the surfer, and also targets specific search terms. Its purpose is to rank highly in the search engines for the targeted search terms.
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Web Site Copy: Write about Benefits - Think quick. In 10 seconds, can you list the 5 key benefits you offer your customers?
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The Death of Long Copy: And Why You Need to Pay Closer Attention to Attraction and Conversion Instead - Long copy is dead, you say. People have no time to read reams of information. They need the facts in the shortest, briefest medium.
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Write Website Copy That Sells - Try a Little Flesh with your Flash - Writing with technology makes sense, but writing for people still makes the sale. Here are two great ways to connect with people across broadband and create copy that sells
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Copywriting Makeover: Subtle Changes Make A Noticeable Difference Part 1 - Changing a few words in your copy can lead to double-digit increases in conversions. If that sounds like a bunch of hype from an online infomercial, stick around and I'll show you how it's done.
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Copywriting Makeover: Subtle Changes Make A Noticeable Difference Part 2 of 2 - I n part 1 of this series, we were introduced to Kneelsit.com, an Australian manufacturer of ergonomic computer chairs who was in search of a high conversion rate. After spotting several trouble areas within Kneelsit's original copy, I set out to rewrite the home page with specific goals in mind.
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Write Website Copy That Sells - Try a Little Flesh with your Flash - Your website looks great: solid words, easy navigation, graphics just so, and maybe even a bit of flash with some multimedia. But customers are not buying. You wonder if it's the writing. How can that be? You remembered the two key mantras for website
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Write Website Copy That Sells - Try a Little Flesh with Your Flash - Writing with technology makes sense, but writing for people still makes the sale. Paul Matthews, The Rezon8or, has found a way to put the persuasive power of resonance in website copy and advances these techniques in a series of appealing and accessible articles.
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Creating a Search Engine Copywriting Plan - Search engine copywriting has become an extremely important part of the overall search engine optimization process. However, in addition, search engine copywriting has developed into a misunderstood craft.
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Are You Down With OPP? Get High Rankings with Other Peoples Popularity - There are many "offsite" promotion tactics that work well to get high rankings. But nothing works better in my experience than publishing and syndicating information pieces or articles.
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"Successful search engine copywriting strategies" - Nine tips for prime-positioned Web sites"
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Who needs professional copywriting services? - The truth is, everyone does. It's just that most people think they can’t afford it. Seriously though, does everyone really need professional copywriting? Well, let's put it this way: if it was more affordable, more people would be interested in seeing what a professional copywriter could do for them.
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To Make Your Copy Sell - Make A Personal Connection - Copywriting is, in its most basic form, a salesman. You aren't there in person to speak with the prospective customer so your advertising copy does it for you. It answers questions, provides information and (hopefully) guides them to make a purchase.
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SEO Copywriting (search engine optimization copywriting)
- Description of the search engine optimization technique of SEO Copywriting, including details of its strengths and weaknesses.
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Write Website Copy That Sells - Try a Little Flesh with Your Flash - Your website looks great: solid words, easy navigation, graphics just so, and maybe even a bit of flash with some multimedia.
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Writing for Search Engines - Success with search engine ranking almost always means striking a delicate balance between applying search optimization techniques to web pages and creating high-quality, meaningful content. Effective writing for search engines is one of the crucial key elements to achieving this balance.
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Search Engine Friendly Copywriting - Most copywriters completely disregard search engines when writing content or copy for websites. Web content or copy must be search engine friendly or you would get no traffic or visitors.
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10 Secrets to Writing Web Site Copy that Sells - The average web visitor doesn't hang around long on a site. So, creating an impact in a few seconds is the key to persuading them to stay longer, investigate your products, and BUY!
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"Write Website Copy That Sells" - Your website looks great: solid words, easy navigation, graphics just so, and maybe even a bit of flash with some multimedia.
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Copywriting Makeover: Search Engine-Friendly Can Also Mean Visitor-Friendly - When it comes to search engine optimization, copywriting plays a big role. Due to space constraints, page layout requirements or other issues, some site owners hesitate to include SEO copy thinking it will detract from the visitor's experience. It won't if you do it right!
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Using AIDA to write influential Web site copy - It's time to sink or swim. You're sitting in front of the check writer for a multi-million dollar company. She agreed to hear your sales pitch and has a lot of cash to burn.
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Professional Copywriting For Every Marketing Medium - Write Essentials incorporates compelling and persuasive copywriting into every aspect of your marketing strategy, from promotional postcards and sales letters to web sites and e-zines
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Copy Sells, Flash Doesn't: Implications for Search Engine Optimization - Should Web sites be graphics-heavy and light on text? Do prospects want rich media enhancements like Flash, and will they buy more if they are in place? What steps should be taken to guarantee the best site experience?
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